Home / Entertainment  / Video: ARTIST ON THE RISE: Dutch Star Rolf Sanchez sings his way to our hearts with ‘El Universo’

Video: ARTIST ON THE RISE: Dutch Star Rolf Sanchez sings his way to our hearts with ‘El Universo’

When we think of latinos and where most of us come from, we tend to think that most of us come from Central America and the Caribbean- excluding the Latinos that live here in the U.S. However we might forget that Latinos have migrated and rooted themselves all around the globe. Rolf Sanchez, who is from Holland, is one of those stars that you would never imagine was latino because of where he was born-though his last name may have been a clue.

The dutch star got his start to fame in the hit show “Factor X Holland” where he managed to become the third finalist, singing Salsa-I know, shocker! Rolf has not only broken barriers but he’s proved that our music has traveled through and reached places as far as Amsterdam, Belgium and Holland among others.

Rolf Sanchez made his U.S. debut in 2015 with his single ‘Por Si No Te Vuelvo A Ver’ and then in 2017 made his first collaboration with his new single ‘Te Va A Doler’ with latin trap star Farruko.

Rolf Sanchez ‘El Universo’ Music Video

Rolf has quickly become a salsa favorite and has risen in the genre. He was nominated at 2015 Premios Juventud -Univision’s award show for young, Hispanic and Latino American- as ‘Breakthrough Artist’ and 2016 Premios Lo Nuestro- Univision’s Spanish-Language award show honoring the best in Latin Music- as ‘Breakthrough Artist of the Year’

Rolf is no stranger to the big stage. He recently made his debut on the big screen as an actor in Holland in the new film ‘Verliefd Op Cuba’- yeah thats in Dutch and it translates to ‘In Love With Cuba’.

Rolf Sanchez is now singing his way into our universe with his new single ‘El Universo’. The song has a melodious rhythm, transitioning slightly away from tropical music to urban-pop. The music video was shot in Miami by Jose-Emilio Sagaró, the genius behind Karol G and Anuel’s video “Culpables”.

Our reporter Jackie Diaz caught up with Rolf Sanchez in Miami where they chatted about his nationality, his upbringing and what it was like to be in the presence of Simon Cowell and the whole Factor X Experience.

Jackie Diaz and Rolf Sanchez have a cafecito in Miami for his first PROMO In U.S. and talk about his new single ‘El Universo’ how he started his salsa journey and his experience on X Factor Holland.


Jaclyn Diaz holds a BA in Mass Communications from Florida International University. She worked at WSVN Channel 7 for five years and covered entertainment events for Deco Drive. Jackie has contributed articles to 53-weeks.com; a mom blog, ExclusiveAcess.net and OurBrickell.com. She's now freelancing as a reporter. You can keep up with Jackie on Instagram @jackie_sd

Review overview