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The Perfect Soft MakeUp Look: Straight From The Runway

With Fall just around the corner we decided to check in backstage at the Novis Fall/Winter 2014 presentation and what we witnessed was an Aveda takeover.

Antoinette Beenders, Aveda Global Creative Director and Janell Geason, Aveda Global Artistic Director for Makeup created hair and makeup looks that complemented the graphic, bold shapes and earth tones in the collection – inspired by expressionist art!

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Recreate the soft and romantic look seen on the NOVIS runway.

For makeup, Geason created a hydrated, matte complexion with Aveda Inner Light™ Concealer and set with Aveda Inner Light™ Dual Foundation.

“The clothes for Novis this season are very structured and geometric so I wanted to create something soft and very beautiful for the makeup,” said Geason. “I combined our Eye Shadow Transformer with a new Petal Essence™ Single Eye Color in Golden Cypress for a shimmery paint like effect on the eye.”

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Combine Aveda’s Eye Shadow Transformer with a new Petal Essence™ Single Eye Color.

Here’s a complete how-to, to recreate this soft romantic makeup look!

Step 1: Prep skin with Aveda Tourmaline Hydrating Creme. To create a hydrated matte complexion, apply Aveda Inner Light™ Concealer as needed and finish with Aveda Inner Light™ Dual Foundation.

Step 2: Apply Aveda Petal Essence™ Eye Definer in Cacao with a smudger brush in the contour of eye and bottom lash line to enhance shape.

Step 3: Press Aveda Petal Essence™ Eye Color in Golden Cypress* onto lid. Then press Sensitive Composition onto the lid for a glossy effect.

Step 4: To highlight brows without being overdone, use a little Aveda Petal Essence™ Eye Definer in Cacao on a brush and comb through the brow.

Step 5: Lightly contour the cheeks with Aveda Inner Light™ Dual Foundation. 2 shades darker than your natural skin tone.

Step 6: Apply a dusting of Aveda Petal Essence™ Face Accents in Tesserae on to apples of the cheek for a light flush.

Step 7: Mix Aveda Nourish-Mint™ Sheer Mineral Lip Color in Sheer Fig* and Nourish-mint™ Rehydrating Lip Glaze in Mangosteen* and press into lips for a stained effect.

*Available as part of Aveda’s AW15 limited edition makeup collection – September 2014.

katiacanete@hotmail.com

Katia Canete studied International Relations and Mass Communications at Florida International University. She is Puerto Rican and Paraguayan and grew up in South Florida. Katia has worked for various hispanic entertainment television programs and has written for Estetica magazine.

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