Rock Fiesta festival aims to create musical oasis in Arizona desert
Promoter Hal Davidson’s Rock Fiesta will unite an assortment of the most popular and beloved latino rockers in Quartzite, an Arizona desert town, in hopes that the two-day festival will attract a young, Spanish-speaking crowd.
“My desire was to do something great to bring Latino rockers together in one place at one time to celebrate life,” said Davidson, who added that Texas, New Mexico and Nevada were also considered as possible event locations.
“There are 20 million Latinos within 200 miles of this location. The festival site itself, all 118 acres of it, is intoxicating.”
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Rock Fiesta, which will take place in Desert Gardens Showgrounds, features an extensive line-up including world renowned Rock in Espanol acts such as Cafe Tacvba, Molotov, Los Amigos Invisibles, Siddhartha, and Monterrey-based Kinky, among others.
The festival will run from 11 a.m. to 12:30 in the morning, with no stops, and will host concert goers who wish to camp on-site. It will also feature a VIP lounge, beer garden, late night tents, a cantina bar, shade tents and first aid stations.
According to event organizers, the site layout will also feature the world’s largest inflatable double water slide.
However, Davidson highlights that rock music will definitely be the focus of the event.
“It will be rock, in your face, for 13-and-a-half hours on two separate days. This will never happen again,” he said about Rock Fiesta in an interview with Billboard.com.
He added: “We need a cultural event like this for the people who are supporting Latino Rock.”
Davidson, 61, who is not Latino himself and describes himself as a “6-foot-tall Jewish man” also said, “If you’re a passionate promoter who sees a hole in the market, it doesn’t matter whether you’re Latino or not.”
Considering a fact highlighted by the Billboard article, which stated that “festivals focusing on Latin rock and alternative music have been increasing in number over the past few years,” using Chicago’s Ruido Fest, L.A.’s Supersonico, and the two-day L Festival in Costa Mesa as examples, it’s safe to say Davidson is onto something.
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Rock Fiesta’s location is two hours away from Phoenix, Arizona, a three-to-four hour drive from Tijuana, Mexicali, Las Vegas and Los Angeles and about 100 miles from the border of Mexico.
Producing Rock Fiesta was a $2 Million affair and was in the works for nearly three years. The event will take place Friday, March 18th and Saturday, March 19th, 2016. Event tickets run from $85-$350. About 75,000 people are expected to attend.
For more information visit www.rockfiesta.com