Digitize me baby! 3D Printer lets women customize make-up tones
Are you sick and tired of walking around Sephora and Ulta looking for the perfect shade of blush or foundation to complement your look only to end up with a product that barely matches your shade?
Well, Grace Choi, a Harvard Business School graduate of Asian decent, definitely was.
Now, Choi has revolutionized the way women think and apply make-up through the creation of a 3D make-up printer, also known as the “Mink”.
Debuting on May 5th during an event held by TechCrunch, a technology media company that follows the trajectory of new technology products and startups, the Mink allows users to choose and print a shade of make-up which perfectly matches their skin tone at a price that’s more attractive then over the counter options.
When asked why she created the Mink, Choi said:
“The Makeup industry makes a lot of money based on bullshit. They charge a premium on something that tech provides for free. That one thing is color.”
Choi’s argument centers on the fact that in order for consumers to get the colors they want, they’re often forced to forgo mass outlets, like Walmart, and go to more expensive stores instead.
Yet, the very fact that you are going to Sephora, a chain make-up superstore, for example, doesn’t necessarily guarantee that a woman will find exactly what they’re looking for.
Choi’s intention was to provide consumers the ability to choose for free, the color that they normally would have shelled out hard cold cash on, for a fraction of the price.
The mink’s target audience consists of young women between the ages of 13-21.
The Mink costs $300 and the ink which is not yet priced is set to compete with the prices of make-up products available in mass outlet stores like Walmart and Target.
Choi has said “an amount that in the long run is nothing but a mere speck in relation to what most women pay,” at other make-up stores.
While the impact of such a product on the beauty industry is debatable, the ability to play around with make-up shades like a 12-year-old from the comfort of your home makes the debut of said printer a much-anticipated one.
How about you, would you give the Mink a try?